• Supv Marketing 161192

    Job Locations US-MA-Malden
    Posted Date 2 weeks ago(4/10/2018 12:54 PM)
    Requisition ID
    2018-4080
    # of Openings
    1
    Category
    Marketing & Product Management
  • Description

    #N/A

    Requirements

     

    Job Experience requirement: 5 to 8 years

    Education Experience: Bachelor of Science – Marketing Major preferred

     

    Direct-to-Consumer Mailings:

    • Update all mailing components yearly for new language, images, products, pricing etc.
    • Redesign mailing components as needed using QuarkXpress
    • Create printer-ready files (per each printer’s specs) for all mailed components (envelopes, brochures, letters, flyers, order forms etc.) and double-check that the proper format, appearance, and layout of text and images is set before uploading the files to each individual printer’s FTP site.
    • Develop new fulfillment packets to test against control packets
    • Review printer proofs for retail brochures, flyers, letters, envelopes, order forms etc.
    • Act as backup in overseeing the external mail house to ensure all retail mailings are executed weekly according to plan
    • Distribute all marketing mailings internally as they drop to ensure all departments know what offers are active as well as emailing each recipient a description of the mailing and what has changed from the previous year
    • Create and populate PDFs of all marketing mailings into a special directory for viewing in the SunSetter System, thus ensuring all call center reps can see the exact mailing a customer has in their hands – send direct link for each folder to IT for implementation

     

    Retail Email Campaign:

    • Manage an 8 million+ annual email campaign to leads and existing owners
    • Proof over 300 retail html email templates annually for dates, codes, language and design
    • Create/approve new retail email subject lines and pre-headers

     

    Wholesale:

    • Manage, coordinate and execute all wholesale direct mail marketing and email campaigns
    • Produce all materials for 450+ independent dealers: i.e. Dealer Manuals, In-Home Kits, Brochures and Posters
    • Make all Dealer Manuals and In-Home Kits and get them into inventory for shipment
    • Review printer proofs for wholesale brochures, flyers, letters, envelopes, etc.
    • Oversee external mail house to ensure all wholesale mailings are executed according to plan
    • Create all html email templates for dealer emails and provide text copy and subject lines for each
    • Name and schedule all dealer emails in the SunSetter System for population in the weekly Email Campaign Report
    • Provide the list and specs for each dealer email to IT so it can be added to the mailing history and then dropped upon my approval
    • Alert wholesale team when an email has dropped to our dealer base
    • Post high-resolution images to the FTP site for dealers upon request

     

    Supervisory:

    • Supervise Marketing Coordinator by training/prioritizing/assigning/reviewing duties
    • Provide guidance on new email and web graphic creation
    • Provide guidance on new hard mailing component creation
    • Perform yearly review of Marketing Coordinator

    Photoshoots:

    • Help execute still photoshoots: model procurement, shoot locations, props, release forms, etc.
    • Travel to offsite video/photoshoot locations to ensure the goals of each shoot are met
    • Produce, shoot and edit educational product videos for company website

     

    eCommerce:

    • Assist in web development and provide feedback on new page designs
    • Assist in web review for pricing, saving codes, sale offers, and marketing language accuracy
    • Place test orders on the web to make sure there are no bugs in the ordering process as needed

     

    Market Research:

    • Conduct consumer surveys to enhance campaign targeting and identify market opportunities

     

    Miscellaneous:

    • Research/select/obtain promotional items for giveaways that appeal to the target demographic
    • Maintain our photo library and add all new images as we receive them
    • Clean up photos in Photoshop
    • Manage outside photo re-toucher whenever an image needs extensive correction by outlining everything that needs to be edited, reviewing the photo for accuracy and submitting invoice for approval

     

    Technical Requirements:

    • InDesign or QuarkXPress
    • Excel
    • PowerPoint
    • Outlook
    • Microsoft Expression Web 4
    • Word
    • Photoshop
    • Illustrator
    • FileZilla
    • Sony Vegas

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with us for general consideration.