• Media Planner 161203

    Job Locations US-MA-Malden
    Posted Date 6 months ago(4/24/2018 9:38 AM)
    Requisition ID
    # of Openings
    Marketing & Product Management
  • Description

    SunSetter’s Media Planner will be the lead person in the day-to day media planning and execution of SunSetter’s advertising program which includes TV, Print, and Digital efforts.


    Job Responsibilities:

    * Responsible for all aspects of media plan and execution, including but not limited to:

      • Building the advertising plan schedules
      • Annual budgeting
      • Negotiating rates
      • Execution of Insertion Orders
      • Using the MAC to create, code and deliver print ads to publications in proper specs
      • Invoice review and submission for payment approval
      • Tracking results
      • Create results reports and analyze results

    * Cash TV planning including weekly meetings, monthly and annual budgeting, new station review and reporting

    * Print advertising planning, negotiation, tracking, coding, creative decision making and analysis.

    * Work with digital agency to manage and optimize digital search efforts

    * Media reporting and analysis using SunSetter’s internal software

    * Manage and maintain SunSetter’s Facebook presence

    * Cultivate and maintain relationships with outside vendors and be primary person of contact for any and all needs

    * Work closely with internal departments to collaborate on projects across multiple platforms

    * Assign and maintain tracking codes for SunSetter’s CRM system

    * Present advertising plan at annual call center trainings or other trainings as needed


    * 3 - 6 years of media planning or advertising experience

    * Bachelors Degree is required – Marketing Major preferred

    * Planning experience in print, TV and digital. Direct response experience a plus

    * Strong communication skills

    * Advanced Excel skills required

    * Proficiency in Adobe creative suite a plus

    * Strong analytical and problem-solving skills

    * Is well organized, detail oriented and demands accuracy


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